Text messages have a much higher engagement rate, with a response rate of about 45%, compared to email’s response rate of only 6%. This indicates that texts are more effective in eliciting a response and fostering interactive communication.
Increase Engagement
Higher Open Rates
Text messages have an astonishing open rate of around 98%, compared to email’s average open rate of 20-30%. This means texts are more likely to be seen and read promptly by recipients.
Higher Open Rates
Quicker Response Times
On average, people respond to text messages within 90 seconds, while emails may take up to 90 minutes. This rapid response time makes texting ideal for urgent communications or time-sensitive matters.
